Marketing Your Chorus
(Page 1)What’s marketing and why should I use it?
The term "marketing" is one that has become popular in the last several years. Chances are you've probably heard it several times. But do we really know what it means? And how on earth would it ever relate to Sweet Adelines?
If I were to ask you right now what comes to mind when someone says "marketing", what would you say?
Advertising?
Selling?
Those annoying telemarketers that call during dinner?
Some executive term that people use but nobody actually pays attention to?
...or delivering a product or service that meets people's needs?
In its purest form, the last of these choices is really the only one that hits the nail on the head. Despite the negative vibe that people sometimes get when they think of marketing, the whole point of marketing is to give people what they want and/or need. It's not just about publicizing or advertising yourself (although that is a part of it), and it's not about being pushy or obnoxious. And believe it or not, marketing is very applicable (and even helpful!) in the world of Sweet Adelines.Marketing allows you to think about all the people that you reach through Sweet Adelines – whether it be the people you sing with, the people you sing for, or the people you tell about the hobby. It prompts you to provide those people with the best Sweet Adeline experience that you possibly can. Your end goal in marketing Sweet Adelines is to have people go home with a smile on their face – eager to sing with you, listen to you, or work with you again.
To be more specific, using marketing concepts and goals will prompt your chorus to sing and present yourselves well, and help you share the joy and the benefits of barbershop harmony with others. If nothing else, using marketing will help you realize what your chorus has to offer those around you, and it should give you an excellent background to tell others who your chorus is and what you're all about.
In this handout, we'll guide you through the different aspects of marketing and how they apply to your chorus. Along the way, we'll cover some tips, ideas, or questions to help you develop your marketing efforts or to simply evaluate your chorus' marketability.
Go to the next step - The Basics of Marketing
| 1. What's marketing and why should I use it? 2. The basics of marketing 3. The Product 4. The Price |
5. The Place 6. The Promotion 7. Putting it all together 8. When You're Done |
Site last updated on August 20, 2007
