Marketing Your Chorus
(Page 8)When You're Done
When your marketing plan has reached the end of its "cycle" (either the event or activity is over, or perhaps it's the end of the fiscal year, or you're turning over the reigns to the next marketing or public relations chair), it's time to evaluate your plan and make recommendations for or create a new one.
Start by taking a look at the basics of your plan again. Ask yourself:
- What target audience(s) were you trying to reach? Did you succeed?
- Did the four P's come to fruition?
- What didn't go as you'd planned?
- What could have been done differently to make your efforts even better?
- What can you do to further strengthen or expand your marketing efforts in the coming year?
- Did the chorus and its leaders buy into and support the plan? If not, who needs to be more involved & what do they need to do?
Once you've answered these questions (with the input of other chorus leaders, of course), chances are you'll be well on your way to creating a plan for the next year or marketing cycle. You should also have some good ideas and support for possibly increasing your marketing budget or expanding your promotional efforts.
If you find that there was a problem or deterrent in the product, price, or place areas, encourage your chorus leaders to update, change, or otherwise "tweak" those aspects to make them more attractive to the people you're trying to reach. Chances are, changes in this area will also benefit the chorus as a whole. After all, if you're not singing well, you're charging too much (or not enough) for performances/dues, or you're not singing in a good location, your chorus members are likely not too happy themselves & won't want to help you market the chorus to others.
| 1. What's marketing and why should I use it? 2. The basics of marketing 3. The Product 4. The Price |
5. The Place 6. The Promotion 7. Putting it all together 8. When You're Done |
Site last updated on August 20, 2007
