Template Samples:
Recognizing a Chorus Achievement
Promoting an Upcoming Show Promoting a Chorus
What should I write press releases about?
Anything that has community "news" value in regards to your chorus. Shows, membership drives, winning awards, and hosting local regional conventions or music schools are probably the best examples of what has news value. All of these things put your chorus in a positive light, showcase your chorus' involvement in and/or connection to the community, and are timely events that warrant public attention (provided that you submit the press release in advance or soon after the activity).How do I write a press release?
The easiest way to describe it is to write an objective newspaper article which is short and sweet, yet well-written, and includes your contact information. There are very specific stylistic guidelines that need to be met regarding press releases. If you detract too much or at all from the style, your press release (and possibly future press releases you send) may not get read. The style includes:
- The words "For more information, contact:" followed by your name and phone number bolded and situated on the left margin at the top of the page.
- A title or possible headline for the story centered a few lines below the contact line.
- The text of your story, double-spaced and with indents at the beginning of every paragraph.
- A "lead" or first line of the story which summarizes the story and grabs the readers' attention.
- A first parapraph which includes the 5 W's--who, what, when, where, why, and how
- A second or third paragraph which includes a sentence or two of a catchy quote from someone who is involved with the project or event. Be sure to include the name and the title or hometown of that person as having made the statement.
- The story should be written in the "inverted pyramid" style--with the most important information first and the least important information at the end. Editors need to be able to "cut" text from your story from the bottom up if the need arises.
- Include the word "--more--" centered and italicized at the bottom of every page which is NOT the end of the press release.
- The symbols "--###--" centered beneath the last line of text of the release.
- What should I send along with the press release?
You can include a cover letter to News Desk Editor and/or a good-quality photo of your chorus. If you do send pictures, be sure they are clear and will be able to reproduce well. You'll want to send an action shot rather than a full chorus photo (if possible), and keep in mind that you probably won't get your picture back. You may also want to send your press release as part of a "press kit" about your chorus, which would likely include a chorus brochure, information on Sweet Adelines and barbershop as a whole, and your business card. Fact sheets, additional photos, and maybe even a few complimentary tickets to your next show are also a nice touch.
Any other tips?
Before you send in your press release, call the office where you are sending it and ask for the name of the news desk editor. Address your press release to that person, and be extra careful that you have spelled his/her name correctly. You may also want to follow up with a phone call or e-mail a day or two after you send out your press release to make sure that they received your press release and offer to ask any questions.
Site last updated on August 20, 2007
